It is technically a day, but “Black Friday” is now a marketing catch-all. Retailers use it to hype sales all year long. The actual Black Friday comes but once a year, though. It isn’t just a one-day event anymore, but now is the one time to pay attention to all the sales. Be sure to do it online, though. You shouldn’t be making unnecessary trips to any store with the Covid-19 pandemic still getting worse. Luckily, retailers are offering deals online to help you stay home and reduce the spread.

We here on the WIRED Gear team share deals all year long. The discounts listed below appear to be at or below their upcoming, advertised Black Friday prices. You shouldn’t buy anything that isn’t on your shopping list, but if something catches your eye, we think these deals are worth your time and money.

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Early Black Friday Sales

Most major stores are offering early deals now through Black Friday. We’ve linked to their pages below so you can browse for yourself. Remember to do your price research, and check out our Black Friday tips for more helpful advice.

Tech Deals

Apple Watch Series 6

Photograph: Apple 

Home Deals

Aura Carver Frame

Photograph: Aura



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