TL;DR: Become an expert on Google Analytics, Data Studio, SEO, and more with the Google Analytics Master Class Bundle, on sale for $34.99 as of Nov. 13.
If you’re not actively monitoring your website’s analytics, you’re likely missing vital information on which pages on your site work and which don’t, the types of people who visit, what they’re clicking, what they’re interested in, and what they want more of. This is the kind of data you can leverage to make your website better. And understanding Google Analytics can help you access and read that data.
For beginners, this Google Analytics Master Class Bundle (that happens to be on sale) is a solid starting point. It features five courses on Google Analytics, Data Studio, SEO, and more, and focuses particularly on monitoring your site’s growth and traffic.
Led by Google Certified Marketer Daragh Walsh, the first course will walk you step by step through creating a Google Analytics account, loading demo data from a real online store, adding filters, and analyzing real-time reports. From there, you’ll dive deeper into why Google Analytics is so important and learn how it receives data, hits, and scopes. Eventually, you’ll even set up an analytics dashboard in Google Data Studio.
Finally, you’ll prepare to pass the industry-recognized Google Analytics certification. Don’t worry: There are a ton of practice questions to work things out before you take the real test. And you’ll have lifetime access to the study guide.
The course bundle is valued at $995, but you can score it for only $34.99 for a limited time.