It can be difficult to attract a lot of eyeballs to your content on Instagram. Engagement for users across the board began to fall off a cliff not long after the platform was sold to Facebook, because Facebook’s business model favors ‘pay to play’ – which means that if you want your stuff to be seen, you’ve got to pay to boost your content. 

However, it’s a trap set for your ego – one that you can avoid with a little perspective shift. Please remember that you shouldn’t be focusing on the number of likes and comments you get; doing so can be depressing. 

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